Becoming Emilce: The Power Behind the Crown

From Guanajuato to the South Side of San Antonio, former Mrs. San Antonio Emilce Goreti Ferreira has been writing her own story since she was a kid — even before she knew she was a storyteller.

She grew up where you smell BBQ in the air and hear music on every block. A young mother who pushed through judgmental pageant rooms, she eventually became Mrs. San Antonio, then stepped into print work, music videos, films, and even a national Pepsi commercial — competing against thousands of women who looked just like her.

But her real voice emerged when she returned to the page. A lifelong reader and writer, she began crafting stories for the little Mexican girl she once was — stories that didn’t force her to choose between being Mexican or American.

We talk creative writing, character creation, assimilation, legacy, and the moment she realized she belonged in the literary world. Emilce is building something for her family, her culture, and every young girl who needs to see herself on the page.

This one is full of corazón.